Metinvest Completes Sales Restructuring

Metinvest Holding presented its updated Sales Office of Steel and Rolled Metal Division on 11 December.

Division’s sales director Andrey Parkhomchuk informed about completion of sales channels rebranding, introduced managers of each company, and described the development strategy of sales office to be realized in future.

The Sales Office of Steel and Rolled Metal Division comprises a group of companies with responsibilities for a certain market. So, Metinvest International S.A. (before — Leman Commodities S.A.) will deal with deliveries to long-distance international markets beyond the CIS. Metinvest-Ukraine is in charge for wholesale dispatches of metal products to the domestic market and the CIS, except for Russia, while Metinvest-SMTs is responsible for retail sales. Both companies stem from Leman-Ukraine.Metinvest-Eurasia was established to represent interest of the Holding in the Russian market.

Together with the renaming process, integration of the Sales Office into structure of Metinvest Holding is in progress aimed to build a system for the most effective interaction between production and sales units of the Holding and ensure consistency of goals and objectives – that is to increase financial performance of the whole company.

“Sales of some items going up by over 90% evidently prove we have chosen the right strategy. We should say that although we are only at the beginning of the way, we can inform the market about our success already”, says Andrey Parkhomchuk, Sales Director of Steel and Rolled Metal Division in Metinvest Holding. “Metinvest Group has sufficient resources to keep the pace next year. I am sure that new opportunities of the Sales Office as an integrated structure of Ukraine’s biggest company will enable us to help our customers and partners to realize the most ambitious plans”.

Development strategy of the Sales Office in Steel and Rolled Metal Division will be realized in line with development of the whole Metinvest Holding and its individual enterprises. Modernization of existing metal facilities and other businesses of the Company as well as expected construction of new facilities will help sales companies focus mostly on sale of ready-made metal products with high added value and gradually abandon sales of marketable semi-products.

The Sales Office is going to rapidly develop the network of representation branches and offices across the globe. Agent network will be expanded significantly as well. At the same time, Ukrainian rolled metal market will remain one of the key areas for operation.